Words & Photo - Matthew Curtis
Back in December 2016 I gave a lecture for The Brewers Journal covering how essential it is for breweries and other beer businesses to utilise good photography when building and marketing their brand. If you weren’t able to make it to the lectures you can watch my presentation in full here.
Photography has been at the core of what I do for a couple of years now and this has led to me working on some fun projects with the likes of Pilsner Urquell and Beatnikz Republic last year. In turn, those gigs generated enough funds for me to invest in improving my photography equipment so that hopefully I can go on to produce even better results from behind my camera.
Last month I spent a couple of days shooting on the brewery and warehouse floor at The Five Points Brewing Company in Hackney, East London. The photos will be used on the brewery’s new website when it’s launched in the near future but will also play a key part in how they promote themselves on social media. A couple of the images I've produced for The Five Points have surfaced already but keep an eye out as more will appear over the coming weeks.
When I’m in a brewery shooting for an article I feel pretty confident because I know exactly what shots I’m after. Shooting for someone else was challenging because you’re then in the position where you have to deliver to someone else’s expectations other than your own. Thankfully I enjoy stepping out of my comfort zone as when it comes to photography this often produces the best results. The shot at the header of this article of Five Points head brewer Greg Hobbs and director Ed Mason was one of my particular favourites from the shoot.
If you’re a brewery, bottle shop or other beer business looking for some photography of your own, or some advice on how you can go about doing this yourself, then feel free contact me for rates and availability using the button below.