Follow the Elephant // 

Total Ales started life in January 2012 as a simple beer blog and for the most part it still is. We write stories about things happening in beer that excite and interest us and photograph the beauty in the beer industry we find along the way. We strive to be an optimistic voice in beer, focussing on subjects that interest us while hoping they will inspire you to feel the same way. 

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Matthew Curtis // Founder & Editor

Photograph by Alex Theakston

I'm a London based Freelance Beer Writer,  Photographer, Consultant and the Founder and Editor of Total Ales. 

I've always been fascinated by beer. It started with wanting to taste whatever my Dad was drinking, to having a go-to lager as a student, to being increasingly mesmerised by branding and a myriad of beer styles. In my early twenties I discovered Real Ale and my enthusiasm began to build steadily. It wasn't until July 2010 when this enthusiasm finally reached its flashpoint. From my first taste of Odell IPA at the brewery in Fort Collins, Colorado I knew immediately that everything was going to be different. That's why I chose a blue elephant to represent Total Ales, it symbolises the point at which it all began. 

Where Total Ales was once a place for me to explore my own thoughts on beer, it's now somewhere where many people with a similar passion come to read about, enjoy, discuss and debate their favourite beverage. It's become part of a wider beer community and part of what makes beer so great. This is because beer is important and that's why we write about it. 

I'm currently a regular contributing writer and photographer for Good Beer Hunting, Ferment and Hop Burns & Black. Other recent clients include Beerbods, Belgian Beer & Food, London Beer City and Pilsner Urquell. I co-manage special events at The Duke's Head in Highgate where recently we've partnered with Cloudwater, Northern Monk and The London Brewers MarketI'm a member of the British Guild of Beer Writers where I also sit on the committee. In March 2014 I co-authored Craft Beer: The 100 Best Breweries In The World for Future Publishing.

In 2015 Total Ales was awarded the silver prize for Best Online Communicator by the British Guild of Beer Writers. 

Follow me on Twitter & Instagram @totalcurtis

Meet our Contributors //

Dianne Tanner - Photographer

Dianne is a London based photographer and maker who takes photos of dead things and makes them into cool stuff. See more of her work at

See more about Dianne

Claire M. Bullen - Writer & Photographer

Claire has been a devoted beer drinker since the age of 14. After relocating to London two and a half years ago, she has keenly followed the local craft beer scene and occasionally writes about it on her blog, Brewity.

See more about Claire

Frank Curtis - Writer

Frank Curtis has worked in the plant breeding and seeds industry for more than 36 years. Frank lives in Fort Collins, Colorado where he is currently the Executive Vice President and head of operations at Limagrain Cereal Seeds.

See more about Frank

Disclaimer: Total Ales is created by a hard working team of freelance creative writers and photographers who work in and around the beer industry for a living. We don't allow traditional advertising so that you can concentrate on reading the good stuff. On occasion we may work with brands, which may involve them paying us to create content, covering travel and accommodation costs, or sending us samples of products to review. In the case of any content being sponsored this way it will be clearly indicated at the start of the post. This is how we make our living and how we are able to let you enjoy the content on this site for free. We never allow brands to create content on our behalf.